Build the frame before decorating it.
Strong hierarchy, proportion and visual direction give every effect a reason to exist. The BMW i7 study starts with a clear advertising composition, then layers weather, type and reflection around it.

Graphic designer, video editor, VFX artist and 3D creator building cinematic posters, spatial renders and motion-led digital experiences.

Strong hierarchy, proportion and visual direction give every effect a reason to exist. The BMW i7 study starts with a clear advertising composition, then layers weather, type and reflection around it.
Procedural tools become expressive when density, light and scale are art-directed. The galaxy study uses structure first, then colour and glow to create depth rather than visual noise.
The GT-R environment is driven by contrast: hard automotive surfaces against soft neon bounce, wet-floor reflections and oversized environmental graphics.
The BMW M4 poster uses a quieter system—clean panels, controlled spacing and a direct product silhouette—to prove that impact does not always require complexity.
I’m Jash Prajapati, a multidisciplinary designer working across identity, editorial systems, video editing, motion and 3D art.
My approach balances clear design thinking with controlled experimentation. Every frame, texture and transition should strengthen the idea not distract from it.
I create visually striking posters, cinematic edits, immersive digital experiences, and modern websites that combine creativity, storytelling, and technology.
Visual systems, art direction, campaigns and scalable brand toolkits.
Posters, editorial layouts, social content and high-impact key visuals.
Cinematic edits, title design, reels, transitions and motion graphics.
Product visuals, stylised environments, lighting and animation studies.
A focused process keeps the outcome bold without making the project feel random.
Understand the objective, audience, references and emotional territory before touching the visuals.
Turn the direction into a clear visual concept, hierarchy, palette and repeatable creative system.
Build, test and refine the work across still, motion and spatial formats with detail-level control.
Prepare polished, organised assets that work consistently across platforms, screens and campaigns.